Chris van Rooyen
I have always had a fascination for the miracles and anomalies that surround human behavior. We spend most of our lives living behind the masks of perception, and what drives us is an insatiable need to contribute to the embellishment of that mask. This is not a cynical observation but simply an honest one. Our response to all things commercial is influenced enormously by this life attitude and it always amazes me to what lengths we go to fulfill it. There is no better place to immerse oneself in this intriguing world than in the Marketing/Advertising industries. It is a great place to exercise the benefits of the enlightening knowledge one acquires over time.
I have spent 28 years in the advertising industry as a strategic director, brand and marketing strategist, creative director, marketing facilitator and trainer. Coupled to this I have been involved in an internet marketing venture in the SA wine industry and an NPO networking organisation focused on small/medium business training. My career emerged from the creative channel of the advertising industry so creative thinking and solution finding have become second nature. To get new results from anything requires that we do something differently, so creative processes built on solid structures are essential instruments of change in any organisation. This is the core of our approach at Brick Moon.
Brick Moon specialties: Consulting on marketing, brand and creative advertising strategies, marketing and advertising audits; consumer insights and market analysis, strategic design, training and facilitation in marketing, sales & advertising.
My personal interests run parallel to my career interests with respect to being focused on the empowerment of business and all individuals in the greater Africa region. I believe South Africa has the potential to be a leading and influential country, and supportive inter-relational business practice has the greatest potential to motivate change in the right direction.
Chris van Rooyen :: firstname.lastname@example.org