Creative Oke!

chris

Chris van Rooyen


I have always had a fascination for the miracles and anomalies that surround human behavior. We spend most of our lives living behind the masks of perception, and what drives us is an insatiable need to contribute to the embellishment of that mask. This is not a cynical observation but simply an honest one. Our response to all things commercial is influenced enormously by this life attitude and it always amazes me to what lengths we go to fulfill it. There is no better place to immerse oneself in this intriguing world than in the Marketing/Advertising industries. It is a great place to exercise the benefits of the enlightening knowledge one acquires over time.

I have spent 28 years in the advertising industry as a strategic director, brand and marketing strategist, creative director, marketing facilitator and trainer. Coupled to this I have been involved in an internet marketing venture in the SA wine industry and an NPO networking organisation focused on small/medium business training. My career emerged from the creative channel of the advertising industry so creative thinking and solution finding have become second nature. To get new results from anything requires that we do something differently, so creative processes built on solid structures are essential instruments of change in any organisation. This is the core of our approach at Brick Moon.

Brick Moon specialties: Consulting on marketing, brand and creative advertising strategies, marketing and advertising audits; consumer insights and market analysis, strategic design, training and facilitation in marketing, sales & advertising.

My personal interests run parallel to my career interests with respect to being focused on the empowerment of business and all individuals in the greater Africa region. I believe South Africa has the potential to be a leading and influential country, and supportive inter-relational business practice has the greatest potential to motivate change in the right direction.

Chris van Rooyen :: chris@brickmoon.co.za

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A Neglected Craft?

karate2It is sad that illustration in South Africa plays a distant second fiddle to the glamour of photography. If one spends a short time ‘googling’ media overseas you will find that this incredibly versatile craft is alive and well and kicking up quite a storm.

And what’s more is that SA has an abundance of creative talent.

One key observation of these global publications is that the ones deemed ‘creative’ are mostly the ones that use the dynamics of illustration to present that ‘unique’ image. The image of South African magazines is mostly on a par, with their differentiation being determined mainly by the quality of their photographs. One just has to look at the shelf in a CNA to recognise the parity.

But, because of this, illustration presents an amazing opportunity for differentiation between one publication and another.

Think Illustration

How often do we automatically reach for stock images or the in-house photographer when doing an article for PR, or an advert in print, or a brochure design, or even posters?  All it takes is to ‘think illustration’ when you plan that next article, poster or advert. When up against the opposition it can often be the difference between being seen in the crowd…or not!

Chris van Rooyen :: chris@brickmoon.co.za

Creative selling

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Thinking laterally when selling
Young Johnny bought a donkey from a farmer for R100. The farmer agreed to deliver the donkey the next day. However, the next day he drove up and said, ‘Sorry son, but I have some bad news. The donkey died.’ Johnny replied, ‘Well then just give me my money back.’ The farmer said, ‘Can’t do that. I’ve already spent it.’ Johnny said, ‘OK, then, just bring me the dead donkey.’ The farmer asked, ‘What are you going to do with him?’ Johnny said, ‘I’m going to raffle him off.’ The farmer said, ‘You can’t raffle a dead donkey!’ Johnny said, ‘Sure I can. Watch me. I just won’t tell anybody he’s dead.’

A month later, the farmer met up with Johnny and asked, ‘What happened with that dead donkey?’ Johnny said, ‘I raffled him off. I sold 500 tickets at two rands a piece and made a profit of R898’. The farmer said, ‘Didn’t anyone complain?’ Johnny said, ‘Just the guy who won. So I gave him his two rands back.’ Johnny now works for a Pension Fund Company in South Africa.

www.treoc.com
Source: THE TREOC TIMES – Edition 463 – 13 June 2014

Client Service Guy!

burrieBurrie van der Hoven


I have a strong agency background, gained over 35 years in large reputable advertising agencies such as Young & Rubicam, JWT, Ogilvy and Zoom Advertising. I am able to offer considerable expertise in both classic brand building and retail sales building disciplines. I have hands-on FMCG Brand Management experience at Reckitt & Colman and Colman Foods, managing various well know consumer brands as Group Product Manager. I have made all-round big brand contributions in the liquor industry, automotive business, financial industry, pharmaceutical business, FMCG industry, consultancy business, government business, tourist industry and many more.
In the last 12 years at Zoom Advertising, an Ogilvy Group agency in Cape Town, I played a dual role; Client Service Director responsible for Business Development/Client Service and was the Human Resources Executive. I established an HR department, servicing an agency staff growth from 14 to 70 staff over a period of 6 years.
With the establishment of Brick Moon Marketing Satellite as a partner, I am part of the team offering project management, consulting in marketing communication and human resources support services.